Know your audience


“Start with a reasonable goal, develop a plan, then record your workouts and progress,” says Martin. “If that’s not enough motivation to not skip workouts, find a coach or a training buddy who can help you keep your feet to the fire, and announce your goals to friends, family, and coworkers.” Social media is a good place to declare your running plans, too, whether it’s Facebook, Twitter,, or (Forums or The Loop). If all else fails, for every mile you run reward yourself with $1 toward a trip or something else you desire. Just don’t confuse consistency with rigidity. It’s okay to skip a run for a legit reason; it’s not okay to repeatedly skip them if your reasons are as thin as an Ethiopian marathoner.


via 2012 Running Resolutions at Runner’s World.

In the march toward defining my New Year’s Resolutions, I was reading this article today. Bob Cooper of does something simple and brilliant that works toward the argument of knowing your audience. After building a case for each resolution and providing starting steps, he includes one other piece of information – a degree of difficulty.

It’s a perfect example of writing with your audience in mind. The folks stopping by RW are looking for a challenge. They hit the road or trail each day looking for something a little more than they found their last time out. Cooper includes no explanation for his designations, but that doesn’t matter.

When we talk about creativity and approaching problems from new angles, it’s often implied that type of thinking needs to be gigantic and disruptive at all times. Cooper manages to be fresh and creative in his writing with the addition of a three words and a number.

Now, how do you teach this kind of thinking?


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